UgChain is an ecosystem consisting of a series of decentralized applications, and its core is a decentralized account system (DAS) based on blockchain technology. https://www.ugchain.org/ was created as a completely decentralized cryptocurrency platform poised to redefine the gaming industry and provide more features for the gamer and gaming industry through the instrumentality of the Blockchain technology.

The system has built-in exclusive token UG Token (UGT), which simultaneously has the equity attribute and monetary attribute. The DAS is a decentralized account system featuring user autonomy built on the Ethereum, providing hassle-free user experience in information authorization across service providers ? by only requiring user to provide the signature with his/her private key, rather than traditional experience to register and log in with password under each centralized service provider. This architecture enables user to save his/her account by himself/herself without depending on storage of the centralized service provider.
ugChain first entered the gaming industry and teamed up with 360, Hoolai and other China domestic famous game operators to design a gaming ecosystem solution with the application scenarios including game distribution channel, game account trading, game payment, virtual commodity purchase, E-gaming, league holding, crowdfunding, community and other areas.
ugChain first entered the gaming industry and teamed up with 360, Hoolai and other China domestic famous game operators to design a gaming ecosystem solution with the application scenarios including game distribution channel, game account trading, game payment, virtual commodity purchase, E-gaming, league holding, crowdfunding, community and other areas.
The Ecosystem of ugChain
The primary goal of UGCHAIN’S formation is to build “UG Blockchain”, foremost global analysis of decentralized game industry ecosystem with the ultimate goal to reach a great quantity, strong influence of decentralized account balance system, solve most of the problems existing in the current centralized applications and give the gaming industry a swank for further improvement. You will agree with me that the gaming industry is a very potential one, thus investors are looking for divergent and convergent mechanisms to expand the enterprise and make relative impact and profit alongside. Take few more minutes. The fact that you are reading this piece shows that you are one of the few are willing to take extra steps to get to the extraordinary. Get the full content; download ‘White Paper’ at https://www.ugchain.org/downloads/UGC-Whitepaper-7.2-EN.pdf and find out for yourself.
Decentralized account system - DAS
Users do not need to login and login. They only need to provide a signature signed by a private key.
A unique token is created on the chain to serve as the identifier of the game asset, and the asset is registered under an address on the chain. As long as the user has the private key, he can prove the attribution of the asset, use the asset, sign to prove the ownership and use other functionalities such as game logon and asset transfer.
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| The taxonomy of the DAS system |
The blockchain technology can realize open, equitable community autonomy of the decentralized organization, with the help of open, transparent Intelligent Contract. The autonomous operation of the DAS organization can replace intermediate links, particularly game account system, of the traditional game distribution process. The DAS is based on the Ethereum. Traditional channels save all account information of users in the centralized server. Instead, the DAS saves all information in the blockchain network and is distributed at fully equitable blockchain nodes worldwide, thereby ensuring system security and eliminating authoritative nodes.
The platform will function with the instrumentality of the token, thus the coin that will be employed to interrelate and interexchange is the UGC-a complete ERC20 utility token and smart contract powered by the ETH platform.
Decentralized Game Channels
Game assets are registered in bockchain, so transactions can be made with smart contracts quickly and safely.
Prepaid Games and Purchase Prop
Processes involving payment of tokens and transfer of game assets will be made through a payment agent account to provide the user’s private key.
Game Registration on The Chain
A game carrier can register a game on the chain and become a member of the ugChain Community. The community will decide the onboarding of a game by voting. If a game is successfully registered, it can be published on the UG platform or recorded by other community members in their own channels for promotion.
UGT with Dual Attribute
The ugChain registers account assets and other virtual assets in the decentralized game account system with the blockchain, and requires authenticated game carriers to sign these assets to assure the reliability of data.
Game distribution
After obtaining the consent, every game can be onboarded to the ugChain as an open platform and become a community member.
Any participant holding a UG account can use the service provided by the platform to create an independent channel and build his/her own promotion and profit sharing system.
Electronic sports:
Anybody can organize, participate in and initiate the competition of various games on the platform, and participants can build a decentralized electronic gaming platform for all without resorting to any third-party institution.
What’s the advanges of ugChain?
In 2016, ugChain received a joint investment from Legend Capital, Sequoia Capital, Zero2IPO Venture and Cyberagent.
So far, ugChain has gained more than 500 large and medium game carriers in China (the lineup still keeps growing). At present, ugChain cooperates with these carriers through traditional channels and will directly migrate to the ugChain channel after product launch.
ECG, an electronic game carrier, has joined the ugChain family in advance; The 360 mobile game aid and other traditional channels have been firstly onboarded to the blockchain wallet of ugChain, while other counterparties will follow.
ugChain maintains good relations with upstream and downstream game companies under Tencent and Alibaba.
ugChain has smooth financing channels, and the founders have entered into cross-industry cooperation and gained rich experience. Major founders have successfully started their own business in the Internet industry and worked as senior executives in the financial investment industry.
As well, ugChain has attracted senior executives from domestic large game companies and multinational corporations to join.
Who’s behind ugChain?
The UG team has assembled excellent talents from several areas, including blockchain, cryptology, virtual currency community, Internet information security, finance and gaming service.Wu Binghua
Founder of ugChain and a veteran in the Internet industry. In 2005, he founded a website called “I want treasure”, which specializes in entertainment, game and electronic commerce, and was finally acquired by a business group after seed, angel and round A investments. In 2012, he started engaging in financial investment and tutored several companies wanting to launch the IPO in the entire process. In 2013, he started watching Bitcoin and blockchain industry. In March 2015, he founded the ugChain team and was dedicated to the application of blockchain technology.
William
Founder of ugChain, with master’s degree conferred by Peking University, He takes charge of the team operations as Managing Vice President. He once worked at Hoolai as a senior executive, and at SABA (a NASDAQ-listed company) China Service Center as the Director and Vice President. In 2012, he entered the blockchain industry and started researching the application of blockchain to the gaming industry. In 2015, he jointly founded the ugChain to formally promote the landing of the application scenarios for blockchain in the gaming industry
Zhou Kui
A partner to Sequoia Capital China. In 1989, he graduated from Wuhan University of Technology with a bachelor’s degree in science. In 2000, he graduated with a master’s degree in electric automation from Tsinghua University. As a partner of Sequoia Capital China, he joined Sequoia Capital in 2005. As the Senior Vice President, he takes charge of SinoCom investments, Skyinfo, Kaitone and PonymediaWorksoft at the VC firm.
Ni Zhengdong
Founder, chairman and CEO of Zero2IPO Group. Over the past decade, he has led his team to build Zero2IPO Group into the most influential service institution relating to venture capital and private equity service in China. He is reputed as the “person possessing the most comprehensive information in China’s venture capital market” and also praised as “one of the young representatives in China’s venture capital circle”.
Crowdsale
One hundred million (100,000,000) UGTs is created as UGT’s total token supply.
The UGToken supply is allocate as follows:
- 45% of UGTs (45,000,000) are distributed through the crowdsale
- 30% of UGTs (30,000,000) will be allocated to community initiatives concerning business development, as well as academic research and education
- 10% of UGTs (10,000,000) are distributed to market promotion and expansion
- 10% of UGTs (10,000,000) are distributed among founders,and the development team
- 5% of UGTs (10,000,000) are distributed among early backers and consultants
What’s ugChain’s competitive advantages?
- The blockchain technology can realize open, equitable community autonomy of the decentralized organization, with the help of open, transparent Intelligent Contract. When applied to the game distribution channel, game account, props and other virtual asset transaction scenarios, the ugChain can resolve a series of problems, including high cost with game distribution channel, long time of traditional game account and prop transaction processing, lack of mutual confidence between seller and buyer, and high risk in transaction. At the same time, the decentralization feature of the Ethereum and the automatic performance of the Intelligent Contract can enhance the openness, fairness and equality of electronic gaming events and allow more players to participate in events without concern.
- A unique token is created on the chain to serve as the identifier of the game asset, and the asset is registered under an address on the chain. As long as the user has the private key, he can prove the attribution of the asset, use the asset, sign to prove the ownership and use other functionalities such as game logon and asset transfer.
- A game carrier can register a game on the chain and become a member of the ugChain Community.
- To obtain users through the ugChain channel, the game carrier will only need to pay a very low cost and save a lot of money compared to the traditional channel.
- ugChain is the first gaming focused ecosystem based on blockchain technology in China. In April 2017, ugChain completed the first blockchain based application platform for gaming.
- ugChain push smart contract attributes of the blockchain to solve the current mico-transaction hassles and hiccups within the industry.
- Blockchain based gaming platform not only has the ability of technology empowerment, it also strengthens the resource integration.
- Under the traditional transaction mode, transactions between players will processed by the third-party service provider, who will confirm the game asset of the seller, connect the accounts of both the seller and the buyer to transfer the account and fund, and collect a fee. This centralized transaction mode is vulnerable to fraud against the platform, from buyer or seller.

Traditional Transaction Process
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